Authority is a qualitative measure of any web property that significantly affects the property’s overall visibility and rankings in search engines.
As such, authority is a critical focus for most SEO experts, and rightly so. Most common SEO tactics, such as producing informative content and link building, are done with the purpose of increasing authority. Read More…
Is your website easy to navigate? Your site may be visually appealing but does it sell your business effectively online? Improving usability increases revenue. It is vital to take a close look at your website from time to time, imagining yourself as your potential online customer and asking the question:
Can potential customers attracted by rich content and smart design actually find and purchase what they are looking for from this website?
In this blog we give you 4 simple ways to ensure your website continually offers the best user experience. Read More…